Is TomTom replacing 300 humans with AI?

TomTom has announced that it is realigning its organization with its product-led strategy, as it embraces artificial intelligence and adopts a scalable framework for developing and delivering products to market.

The complete overhaul of the company’s mapmaking platform has led to TomTom Orbis Maps, offering the granularity that its customers need. In parallel, the investments in the application layer have enabled TomTom to increasingly deliver modular, reusable software solutions.

“With a modernized technology stack, we are becoming a truly product-led company, providing our customers with integration-friendly, easily customizable, modular products,” said Harold Goddijn, CEO of TomTom. “This shift enhances the end-user experience and shortens implementation cycles for our customers, accelerating our time-to-value.”

As a consequence, TomTom are making organizational changes that will affect certain roles in the units working on th application layer, and in its sales and support functions, resulting in a reduction of 300 roles.

“We are committed to providing impacted colleagues with the support they need,” the statement concluded.

TomTom says that a further update will be provided on 15 July 2025.

(Pic: TomTom)

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