RSMA Appoints New CEO

The Road Safety Markings Association (RSMA) has announced that Rob Shearing shall succeed Stu McInroy as CEO of the Association. Rob will take up the post in May 2023.

Rob is an Executive Leader and CEO with over 35 years of experience spanning a variety sectors and geographies. He is passionate about improving and growing organisations and has worked extensively with Local and National Government developing the National Citizen Service (NCS) for the Cabinet Office and DfE. Rob has built stakeholder relations across the Finance, Charity and the Not for Profit sectors working with leading brands including Standard Life, Barclays Bank, The Royal British Legion and Help 4 Heroes.

More recently Rob has been CEO of a West Midlands Community Bank, where he completed a governance review and was an early adopter of the RACE equality code that promotes diversity and a culture of inclusiveness across Boards and Senior Leaders.

Rob said: “I’m delighted to be joining the RSMA and working with partners, stakeholders, and colleagues to create safer roads for all. At a time of increased pressures for lower carbon emissions, a drive for a highly skilled diverse workforce and the move to electrification of vehicles, I hope to build on the already recognised expertise of the RSMA to support its members.”

RSMA Chair Justin Fischbach said: “On the behalf of everybody, we would like to extend our warmest welcome to Rob and congratulate him in his new role as CEO of the Association. Rob will bring a wealth of knowledge and expertise and we look forward to the next chapter within the RSMA.”


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