SWARCO rebrands McCain US subsidiary

The well-known Californian traffic technology provider McCain Inc has been renamed SWARCO McCain, Inc. With this formal step, the Austrian-headquartered SWARCO AG consequently follows its branding strategy of ONE SWARCO, anchoring the brand name also in the legal entity’s name.

It was in 2016 when McCain became a part of the SWARCO Family. Since then, SWARCO says it has helped it become a major player in the US ITS market with competent people, reliable technologies, and significant contributions to the Group’s revenue statement.

“We had decided to wait with any rebranding because the McCain brand was much better established in the U.S. ITS market than SWARCO”, SWARCO CEO Michael Schuch remembers. “Now, six years later and following the acquisition of Dynniq Mobility meanwhile rebranded SWARCO, we have evolved into the leading global player in the ITS industry. Following thorough deliberations, we think it is now time to proceed with the rebranding of our U.S. ITS affiliate by naming the company SWARCO McCain, Inc.”, says Schuch.

Carl McCollum, Vice President SWARCO McCain adds: “With this step, we underline McCain’s belonging to SWARCO but at the same time keep it recognisable for our American customers as a well-established brand with high quality products and solutions. The entire SWARCO world is proud of having a family member in California and Mexico. And SWARCO McCain, Inc. benefits from SWARCO’s global reach, its values, its business network and its access to leading hardware and software products and solutions”, McCollum sees the advantages of this name change.

The company says the brand SWARCO McCain from now on highlights the SWARCO logo and the claim “The Better Way. Every Day.” In this way, the company continues to be a very strong pillar in SWARCO’s corporate identity and a competent product and solution provider to manage traffic in the 21st century.

The company will debut its new name at the ITS World Congress at the Los Angeles Convention Center, September 18-22, 2022, where visitors will find McCain product lines and know-how exclusively in SWARCO booth #1139.

SWARCO is sponsoring the Highways Voices podcasts from the event along with GEWI, Nota AI and Navtech Radar. You’ll be able to hear reports from Los Angeles every day of the Congress.

(Picture – SWARCO)


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