Sustainable infrastructure products supplier Duraproducts has appointed Ned Birley as General Manager – Kerbing Solutions. He’s tasked with accelerating the company’s growth and strengthen its position across the UK construction and infrastructure sectors.
In his new role, the company says he will lead the expansion of Duraproducts’ kerbing portfolio by helping more organisations specify polymer kerbs in their projects. His will work closely with local authorities, housebuilders, term maintenance contractors, and key infrastructure partners, “highlighting the sustainability, safety, and efficiency advantages of Duraproducts’ polymer kerbing range over traditional concrete alternatives”.
It says the “appointment comes as Duraproducts enters a critical phase of expansion”. The company recently secured an updated BBA HAPAS certification for Durakerb, its recycled polymer kerbing solution. For the first time, this certifies the product for use across the UK’s national highways network.
In parallel, the National Highways Manual of Contract Documents for Highway Works has been updated to include Polymer Kerbs in national specifications – a change that removes long-standing barriers to the adoption of recycled materials. Together, these developments position recycled polymer kerbs as a credible, approved alternative to traditional products.
Phil Sutton, Founder of Duraproducts, said: “We are delighted to welcome Ned to the Duraproducts team. His experience and leadership will be instrumental as we accelerate our kerbing solutions strategy and strengthen our position in the market. Ned brings a clear, structured approach to delivering specification-led growth, and I have no doubt he will make an immediate impact. On behalf of the board, I wish him every success in his new role.”
“Joining Duraproducts at this moment feels like exactly the right move,” added Ned Birley. “The opportunity to take a product like Durakerb, with its credentials and approvals now firmly in place, and convert that into real growth is something I am excited to get started with.”
(Picture – Duraproducts)
