Australian traffic safety technology company Acusensus is preparing for significant growth in the company’s US with the opening a national headquarters in Las Vegas.
The company, which has AI camera technology to spot, among other things, people driving without seatbelt or using a handheld-mobile phone, is undertaking a global expansion after hiring British enforcement expert Geoff Collins to lead its UK operation last autumn.
Founder and Managing Director of Acusensus, Alexander Jannink, said Las Vegas provides a well-connected hub to be near customers to ensure accessibility to road authorities, who focus on road safety through implementing technological solutions.
“North America has a need and appetite for our road safety technologies. The Federal Highway Administration in the US was granted $5 billion, with an additional $15.6 billion allocated to the States’ Highway Safety Improvement Program. We have spent time on the ground in the US to design our solutions to satisfy the unique needs of the market in the USA, emphasising policing over automation. This base further ensures we will make our equipment for America, in America,” Alex explains.
Prior to the opening of the US headquarters, Acusensus has already undertaken projects across 20 US states.
Acusensus uses patented AI camera technology that can detect drivers using their mobile phones, seatbelt compliance, speeding, vehicles driving in closed freeway lanes, unregistered vehicles, and vehicles of interest. This technology can greatly improve road safety in North America, where – according to the US National Highway Traffic Safety Administration – about 3000 people are killed every year due to distracted drivers. Many of these deaths are caused by mobile phone use while driving.
Anthony (Tony) Parrino will lead the North American headquarters. Tony is a US Air Force veteran with 20 years of service, who has had over 30 years of experience in delivering cutting-edge technology, with over 18 of those being in the design, implementation, and operation of road safety products and services. The sales, operations, and manufacturing of Acusensus’ US technology will run nationally from the headquarters in Las Vegas. Acusensus is also honoured to have Clark County Commissioner Michael Naft at the opening event.
(Picture – Acusensus)