Asda displays live fuel prices

Asda has become the first supermarket to publish local fuel prices online, aiming to allow motorists to check the price of petrol or diesel before they get in their car.

The supermarket has confirmed that fuel prices at each filling station will be available alongside other key information on the Asda Store Locator pages

The latest fuel prices will be available on the store locator page at 10.30 each morning and will show the previous day’s closing price. Asda is continuing to develop a system that will show real-time pricing and expects this to be in place in the coming months.

Asda is also continuing to work collaboratively with the Government as they develop an industry-wide fuel finder scheme.

Asda spokesperson: “Asda is proud to be the price leader in the fuel and by sharing our prices online customers will be able to find the best value at the pumps before they get in the car.”

Reacting, the RAC’s fuel spokesman Simon Williams said: “While it’s good to see the supermarkets start to publish their pump prices, we don’t believe displaying them on websites will suddenly make retailers start charging fairer prices, particularly as free mobile apps such as myRAC can actually compare prices among all fuel retailers – large and small – wherever they are in the country.

“Real competition is the key, and this is something we are sadly lacking at the moment, other than in Northern Ireland where fuel is more than 4p a litre cheaper than the rest of the UK.

“We don’t believe we’re likely to see real change until we have an official price monitoring body, as recommended by the Competition and Markets Authority (CMA), that has the power to fine companies that don’t properly reflect significant downward wholesale market movements on their forecourts.”

(Picture – Asda)


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