An online radio platform supported by the UK commercial radio and the BBC has signed a significant deal with BMW to improve infotainment services in-car.
Starting next year, Radioplayer will enhance the radio experience in new BMW cars across Europe as it uses official broadcaster metadata from Radioplayer’s Worldwide Radioplayer API (WRAPI) to help create what Radioplayer calls “a brilliant radio interface”.
They say they will be delivering “the best possible radio experience in the car”, by keeping broadcast radio at its heart, enhanced by complementary metadata delivered over the internet which they explain guarantees a rich digital experience in BMW Group cars, while also being easy to use, with radio station search via an A-Z list, and high-resolution station logos on the screen.
As part of the new agreement, BMW Group, Radioplayer, and its network of broadcasters from around the world will shape future development of the “smart radio” experience.
Michael Hill, Radioplayer Managing Director said, “We’re delighted and extremely proud of our new partnership with BMW Group and together we will be delivering the next-generation smart radio interfaces that listeners expect. The agreement with BMW Group is based on our unique Radioplayer model, collaborating through us with our thousands of international member stations to keep radio strong. This is the start of an exciting and fruitful partnership.”
Radioplayer already has an existing partnership with AUDI/VW Group.
(Picture – Radioplayer)