Location specialists HERE Technologies is partnering with weather intelligence platform WeatherOptics to provide improved Estimated Time of Arrivals and optimised routing before and during high-impact weather situations.

WeatherOptics says it uses weather data, non-weather factors, and ground truth impact data to understand how weather impacts driver and vehicle performance. The company works with some of the largest shippers and supply chain software companies in North America to help predict and mitigate trucking delays and accidents. WeatherOptics will now use HERE Routing to provide its customers with high quality, real-time routing and vehicle data services.

HERE says that, with WeatherOptics services now on the HERE Marketplace, transport and logistics customers can receive new predictive insights, including weather-adjusted ETAs, road conditions, and business disruption levels, with forecasts up to seven days in advance.

“The goal is to have transportation companies be proactive instead of reactive when it comes to disruptive weather conditions,” says Scott Pecoriello, Founder and CEO at WeatherOptics. “If HERE users can be alerted several hours or even days ahead of time about the likelihood of delays and disruptions, they can improve how they work with their drivers, dispatchers, logistics planners –– and ultimately –– their customers.”

“Understanding upcoming weather patterns provides key insights for logistics managers as they build faster, safer and more cost-effective route planning solutions,” said Stuart Ryan, Senior Director and Head of Transportation & Logistics Sales at HERE Technologies. “The HERE Marketplace makes it easy for logistics companies to utilise these valuable datasets from WeatherOptics to help increase their operational efficiencies and visibility of customer assets in real-time.”

The data currently being ingested is mainly US based but will cover Europe in the next quarter.

(Picture – Weather Optics)