New image and website for ITS UK

Intelligent Transport Systems UK has launched a new website and brand refresh which it says better reflects |the innovative, dynamic and high-tech sector we represent”.

In an email to members, CEO Max Sugarman, along with colleagues Rukshan Soysa, Wendy Irving and Gerald Leney write, “2023 is a year of change for ITS UK as we move to the next stage of our development. In our Member Survey at the end of 2022, you, our members, informed us that your priority for ITS UK during the year ahead was “advocating on behalf of the sector to help boost the profile of and investment in intelligent transport”. The brand refresh and new website seeks to support this aim, by providing a platform that better represents the industry and its work.

“Our new purple and teal logo aims to make our brand more tech-focused as we take a more outward-focused, external approach. We also have a new tagline, ’empowering transport technology’, which highlights our role as the UK’s transport technology association, supporting the sector to deliver.”

A new website has been launched too, which can be found at the new URL of

“We’re delighted to launch a brand refresh and website today, which better reflect the innovative and dynamic work of the intelligent transport industry,” said Mr Sugarman. “Our new logo reflects our aim to engage more with key decision makers across the transport sector, highlighting to them the importance of the work our members do. We hope members find the new website a valuable resource, providing a central hub for all things ITS.”

(Picture – ITS UK)


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