The Chief Executive Officer of South Korean IT startup, Nota AI,Myungsu Chae, has told Highways News he has seen a real thirst for the use of cutting edge technology to solve the planet’s transport challenges.

Nota AI provides a camera-based AI traffic monitoring solution with real time processing to analyse intersections and the movements of vulnerable pedestrians, warning of potential collisions before they happen and providing analysis for road safety improvements.

Myungsu Chae (pictured) visited the Consumer Electronics Show in Las Vegas and described the conversations had with potential customers and partners as “encouraging and interesting”, and that he expects to make the most of the opportunities he found.

“For obvious confidentiality reasons, I can’t tell you who I spoke to,” Mr Chae told Highways News. “But the conversations were encouraging and interesting as I met automotive and traffic management companies who face the road safety and congestion challenges that our solutions are built to solve. The week at the enormous event was certainly time well spent.”

Nota AI is participating in a Connected Places Catapult-supported UK Testbed Initiativein Milton Keynes this year, which the city says will make it easier to get around, building on its “world-leading smart city reputation”.

The company says that due to its edge AI technology, AI Camera can reduce the cost of data communication and latency compared to the other server-based vision analysis methods. It can classify vehicles into seven types and secure over 95% accuracy in various weather conditions (daytime, night, snow, rain, etc). In addition, it also collects spatial information (such as space-mean speed) of the road using the perspective transform to improve the data applicability to the various fields.

(Picture – Nota AI)