Radio industry works to keep medium “prominent” in-vehicle

A major conference in Paris next month will bring together experts from across the broadcast and automotive sectors to share their vision for the opportunities and challenges presented by connected cars, and hear why DAB+ (Digital Audio Broadcasting) “remains essential for radio’s future”.

“Keeping radio prominent” is the theme of this year’s WorldDAB Conference, which takes place at the home of Radio France, on 15 June. The one-day conference is free to attend in-person or online, and is organised by WorldDAB, the global industry forum for DAB digital radio.

It will showcase the latest initiatives broadcasters and auto manufacturers are developing to enhance the radio listener’s experience in the car and comes as new audience data shows that the majority of in-car listening in the United Kingdom is now via DAB.

The results of significant new qualitative research into the in-car digital radio experience will be unveiled, with WorldDAB commissioning a major study to understand the listener’s experience of using radio in the car, and the findings will be revealed by Megan Lazovick, Vice President of Edison Research.

(Logo – WorldDAB)


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