Ford introduces automatic lane changing technology
Carmaker Ford has introduced technology that “smoothly and seamlessly” initiates a hands-free lane change to pass slower moving traffic. Ford BlueCruise* set to the 70 mph speed limit, but the semi-truck in front of you is traveling at 55 mph. Now, our latest version of BlueCruise hands-free highway driving software can smoothly and seamlessly initiate […]
Drive-buy: New Ford in-car system ‘could’ listen to your conversations to tailor ads
Ford has patented a system that would use several different sources of information to customize bespoke advertising content to play in your car. This as-yet hypothetical system would use various information streams to determine what sort of ads to serve up, such as the voice commands you’ve given to the car. It could also identify your […]
Ford developing headlights that track driver’s eyes
Ford filed an application with the United States Patent and Trademark Office (USPTO) for headlights that follow the direction of the driver’s eyes. The application, filed in early 2023, has just been published. The application explains how a system in which headlamps are oriented according to the driver’s gaze would work. Ford says it could […]
Ford police cars could have in-built speed cameras
Ford has had a patent approved in the US that enables a police car to use a set of in-built sensors to detect speeding vehicles. The patent outlines that the system would note the car violating the limit ‘by a large margin’, then capture images of recognisable identifying features of the speeding vehicle, such as a […]
Ford loses almost £40,000 on every electric car
Ford loses nearly $50,000 (£38,700) on every electric car it sells, results from the company show, as traditional manufacturers struggle with the switch away from petrol. The company posted a loss of $1.1bn for its electric vehicle division, Ford E – equivalent to about $47,600 per car. It sold 23,957 electric vehicles (EVs), an increase […]
Ford looks at axing self parking feature
Carmaker Ford is considering getting rid of the automated parallel parking feature ias part of its cost-cutting measures in 2024, because few customers use it. Fox Business in the United States quotes Ford COO Kumar Galhotra as saying during a call with analysts that it plans to make some material and design changes aimed at […]
Admiral Insurance launches telematics product with no black box
Car insurer Admiral is partnering with Ford Smart Mobility and telematics service provider Redtail Telematics to launch a new car insurance product to help safe drivers save on their car insurance premiums. Admiral Live enables customers that own Ford vehicles with a FordPass Connect Modem manufactured from 2021 onwards to share driving data, collected directly […]
Ford brings hands-free driving technology to UK motorways
Carmaker Ford has announced what it calls a watershed moment for drivers as the company’s all-electric Mustang Mach-E SUV became the first vehicle to launch a Level 2 hands-free advanced driver assistance system, with regulatory approval for use on the public highway network of a European country. It says a green light for Ford BlueCruise technology […]
Ford scales back no-steering wheel car plans
Ford has abandoned attempts to get American regulators to allow it to operate up to 2,500 self-driving vehicles annually without requiring a steering wheel. The Institution of Engineering and Technology reports that in a letter sent to the National Highway Traffic Safety Administration, Ford Motor Co said it was withdrawing its petition to get its […]
Ford patents a solution to remotely repossess cars
Ford has come up with a solution that could remove certain car features, or even stop it driving at all, if buyers do not keep up with repayments. Innotechtoday.com has spotted a patent application which “pertains to systems and methods to repossess a vehicle” and lead to the system then “disable a functionality of a […]
