The Women in Bus and Coach Initiative (WiBC) is pleased to announce the appointment of
its inaugural Board of Directors, representing a diverse array of talent from across the
transport industry. This milestone marks a significant step forward in the organisation’s
mission to promote gender diversity and inclusion within the bus, coach, and community
transport sector.
The newly appointed board comprises esteemed women professionals, and male allies,
renowned for their leadership, expertise, and commitment to advancing gender equality
within the transport industry. Among the appointed directors are individuals with extensive
experience in operations, safety, policy, advocacy, finance, people, marketing, and
technology, reflecting the multifaceted nature of the sector.
“I’m thrilled to welcome such a distinguished group of leaders to our board,” said Louise
Cheeseman, Chair of the Women in Bus and Coach Initiative. “Their collective expertise and
passion for fostering diversity and inclusion will undoubtedly drive meaningful progress in
our industry.”
The board’s composition underscores WiBC’ s commitment to amplifying the voices of
women within the bus, coach, and community transport sector. By leveraging their
collective insights and networks, the board aims to implement initiatives that empower
women, break down barriers to entry, and promote equal opportunities for all professionals
in the field.
“Women in Bus and Coach will also work with bus and coach companies to challenge and
eliminate barriers currently faced by women in the profession, creating a more inclusive
service that is representative of our customers.” commented Kerri Cheek, founding Director
of the Women in Bus and Coach initiative. “We want women, whatever their background, to
have equal access to a career in the industry and a workplace designed around their needs.”
As part of its mandate, the board will oversee the strategic direction of WiBC, spearhead
initiatives to address gender disparities and serve as ambassadors for diversity and inclusion
within the transport community.
The board comprises: Louise Cheeseman (chair), Kerri Cheek (TfL), Lorna Murphy (Transport UK London Bus), Candice Mason (Mason’s Coaches), Caroline Whitney (CTA), Laurence Jenkins (Reading Buses), Paul Sainthouse (Dawson Group), Tom Cunningham (TfL) and Stephen Lynn (TRL).
