Acusensus moves to next phase of its mission to improve UK road safety with new staff appointment

The Australian AI road safety company Acusensus has continued its expansion in the UK by recruiting Adam Dallimore as its new Operations and Support Manager.

He joins UK traffic enforcement technology expert Geoff Collins, who set up the British operation in 2022.

Adam Dallimore has more than 14 years’ experience in working with roadside monitoring and enforcement technologies.  He has been involved in the delivery of some of the largest and most challenging projects in the country, including average speed camera enforcement on the M4 junctions 3-12 smart motorway construction, and Europe’s longest average scheme on the A9 in Scotland.

Acusensus’s award-winning “Heads-Up” technology uses bespoke roadside cameras and Artificial Intelligence-based image analysis to flag up likely violations involving people holding a phone or not wearing a seat belt.  Anonymised images of possible rule-breakers are sent for human review, to decide if a potential offence has occurred.  Mr Dallimore’s role as Operations and Support Manager involves setting up systems and services in the UK with the intention to deliver a large-scale operational solutions.

“Having been a technical lead responsible for managing delivery teams, I know Adam will bring a wealth of experience to Acusensus as we actively build up our UK and European operations,” commented Geoff Collins.  “So far we have been very successful in our mission to improve road safety by supplying our technology at locations across the country to prove its effectiveness and need, now Adam can help take us to the next level of long-term deployments.”

“Joining Acusensus in the UK allows me to immerse myself in the dynamic world of cutting-edge technology and contribute to its growth and success,” added Mr Dallimore. “I am excited to embark on this new journey, where I can use my skills and passion for technology to make a meaningful impact on road safety.”

Figures from Australia, where the first state-wide scheme rolled out in New South Wales in 2019, shows the technology has had a significant impact on driver behaviour, with the number of mobile phone detections dropping by a factor of six (1 in 82 drivers in 2019 to 1 in 478 drivers in 2021).  A subsequent programme in Queensland has similarly started to show active changes in behaviour.  Its implementation in the UK has been publicly supported by the President of the AA.

(Picture – Acusensus)

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