Call for better customer education to speed up EV transition

A panel of electric vehicle experts have explained how, by simply better educating drivers, people’s appetite for EVs will increase.

“The key is helping to take people with us,” AA President Edmund King told the Transport+Energy Forum in Birmingham. “Members are not hostile to EVs, but they are hesitant, so it’s the role of the AA to take people through the transition.”

He said it’s about challenging when things are wrong and also ensuring that, when people have an occasional bad experience, it takes time to get around that so they need to understand the good things about EVs.

The panel, which included Hannah Fairley from Fastned, Stephen Trayner of SWARCO and Craig Hibbert from EV Civils Solutions heard how existing EV drivers often still don’t know enough about their vehicles’ capabilities with Stephen Trayner saying education is absolutely paramount . “The majority of the queries we hear is “how”,” he said, “The lack of education someone has from buying an EV to going to their first charge point is crazy.”

Read the full story here.

(Picture – Alec Peachey, T+E owner and panel session host, with L-R Craig, Stephen, Hannah, Edmund, courtesy Transport+Energy).


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