ITS UK is hosting a webinar exploring how technology can support a more personalised transport experience.
This Digital Transport Forum webinar, delivered by ITS UK and supported be Salesforce, builds upon the discussion held at the Forum’s Liverpool conference on 14 July. Open to all, it will explore how technology could enable a more personalised public transport experience for all.
The discussion, to be held on Tuesday 13 October, will explore:
- What personalisation means in a public transport and what passengers could gain from it;
- Lessons from sectors already using data and technology to personalise customer experiences;
- How AI, data and digital platforms could enable more personalised journey information, ticketing and passenger support;
- How personalisation can improve accessibility and respond to different passenger needs;
- The balance between personalisation, privacy, trust and appropriate use of passenger data; and
- What government, transport authorities, operators and technology providers need to do to make personalised public transport a reality.
Confirmed speakers include Annette Pass, Deputy Chief Scientific Advisor, Department for Transport, and Keith White, Strategic Industry Lead (Public Sector Transport), Salesforce
Ultimately, the webinar will ask: Could we move from a transport system designed for the average passenger to one that increasingly understands and responds to each individual?
Click HERE to register.
(Picture: Volodymyr Melnyk)
