Satnav and location technology company TomTom, has been awarded a global multi-year deal to power Ford’s next-generation connected car solution SYNC® with its real-time traffic service.
Ford says TomTom’s real-time traffic information will keep drivers informed and help them reduce their travel time. TomTom’s traffic service processes over 70 million driving hours every day. TomTom adds that, by updating its big data every 30 seconds, it can predict traffic before it even happens.
“Automakers choose TomTom Traffic for its accuracy, freshness and reliability,” said Antoine Saucier, Managing Director, TomTom Automotive. “Ford’s decision to include TomTom Traffic in its new SYNC connected vehicle technology is another step towards our vision of a world free of congestion.”
Ford’s recently-revealed 2021 F-150 pickup and the soon-to-be-delivered all-electric Mustang Mach-E SUV will the first Fords available with the technology.