Highways News has struck a partnership deal with the Transport Technology Forum, Local Council Roads Innovation Group, the UK’s Intelligent Transport Systems industry association and the Association of Directors of Environment, Economy, Planning and Transport to work together to knowledge share through the Highways Voices podcast.
Highways Voices launched a year ago as a series of weekly 20-30 minute on-demand radio-style magazine programmes which feature leading opinion formers in the highways and transport technology industries.
The new partnership sees Highways Voices bring news and features about the TTF, LCRIG, ITS (UK) and ADEPT as part of the programme, and these four organisations will assist by offering guests and by sharing details of the podcasts with their members and contacts.
“I see this as a win-win for us and our partners,” said podcast presenter and producer Paul Hutton. “We have grown a loyal audience of listeners to Highways Voices over the past year and we can therefore share news of our partners’ important work each week, and bring their opinion formers to our audience. Their extra reach also means more people will hear of Highways Voices, and that will increase who listens to it.”
“We don’t have the time or resources to manage and produce our own podcast, so this solution is perfect for us,” commented Darren Capes of the DfT who manages the TTF. “I have been a guest on Highways Voices myself and had positive feedback afterwards, so am delighted to partner the TTF with the podcast.”
“With Paul’s knowledge of ITS and his broadcasting background, there aren’t many better at producing transport-related podcasts,” added ITS (UK) Secretary General Jennie Martin. “We’re impressed with how many of our members have already featured on Highways Voices and spread the word about our industry, and look forward to expanding this relationship in the future.”
“LCRIG plays an important role in making the case for local roads and we look forward to working with the team at Highways News to help spread the word about the good work taking place across the sector,” said LCRIG CEO Martin Duffy. “It is important that we represent the views of our members and ensure that their voices are heard. We will be putting a focus on highlighting the value of local roads and continue to work hard to make change happen. Through both our own initiatives, and by highlighting the work of others, we look forward to showcasing this on the excellent Highways Voices podcast.”
Chair of ADEPT’s Transport and Connectivity Board, Mark Kemp concluded, “ADEPT has so much going on and not a lot of time to shout about it, so we want in too. We’re looking forward to being part of such a great podcast and focusing on all things transport. To be able to talk about highways in depth without being rushed on by my fellow place directors will be fantastic!”
Highways Voices is published every Wednesday at 9.30 on the Highways News website, with extra editions delivered from major events such as Highways UK and the ITS World Congress.
