JLR outlines electric strategy

Carmaker Jaguar Land Rover has explained how it plans to become an all-electric luxury brand, by launching six electric vehicles in the next five years.

ZDNet reports the company is going to use its parent Tata’s “wide reach in software, IT, communications and engineering to reimagine Jaguar Land Rover”.

Jaguar Land Rover CEO Thierry Bolloré laid out a plan to change the company from one driven by the internal combustion engine to one that revolves around electric, software and services. ZDNet comments that where Jaguar Land Rover’s digital transformation plan differs is that it has a “bevy of sibling companies to leverage under one owner”.

“This is where being part of the Tata Group is such an advantage, we have so many of the ingredients we need from within,” it quotes Bolloré. “Others have to rely on external partnership. We have natural access to world leaders in energy, technology, communication and software. The potential is incredible.”

Bolloré said that JLR has “thousands of software engineers in UK, Ireland and China”, representing about 25% of the company’s engineering team, but that percentage will grow.

(Picture – All-electric i-Pace vehicle, credit Jaguar Land Rover)


Related Stories


All the latest highways news direct to your inbox every week day

Subscribe now