Carmaker Daimler has signed a deal with Visa to offer “native” in-car payments, meaning entering passwords or relying on mobile devices for payment authentication may soon be a thing of the past.
Instead the vehicle itself becomes a biometrically enabled payments device, thanks to Visa’s Delegated Authentication technology.
From spring 2022 onwards, Mercedes-Benz customers in the UK and Germany will be able to make payments using a fingerprint sensor in the car, with other European markets to follow. Purchases can then be made directly through the car’s head unit, or MBUX. The solution is anticipated to be available in other markets globally at a later stage.
Daimler says in-car commerce has become an integral aspect of the luxury customer experience, giving an example of Daimler Mobility’s global payment platform called Mercedes pay enabling customers to buy goods and services directly in their car, including Mercedes me services, as well as for other use cases such as fuelling and parking.
Antony Cahill, Deputy CEO and Head of European Markets, at Visa in Europe said, “We are excited to bring to life a native solution for in-car payments for the first time, together with our partner Daimler Mobility. It is significant that both the successful pilot testing and initial launch activities are taking place in Europe, a world-leading hub for payments and automotive innovation. This is a powerful example of how the world’s leader in digital payments and the inventor of the automobile are able to combine their technologies to create the next generation of smart solutions for the automobility sector, providing the driver and passengers with a completely new in-car connected commerce experience.”
Franz Reiner, Chief Executive Officer, Daimler Mobility added, “Mercedes pay is our competence centre for in-car payment, through which we offer our customers worldwide digital services seamlessly integrated within the Mercedes-Benz ecosystem. In partnership with Visa, Daimler aims to offer native in-car payments that meets the requirements of two-factor authentication in a secure and user-friendly way. There is nothing more convenient than authorising a payment with your fingerprint. A luxury customer experience of course includes the aspect of safety, and we fulfil that through native in-car payment. We offer our customers security not only when driving, but also when paying.”
Mercedes pay is a component of Daimler’s mobility and digitalisation strategy, and a business segment of Daimler Mobility. Daimler says it will be the first ever automotive company in the world to incorporate the Visa Cloud Token Framework into its vehicles. Visa’s Cloud Token Framework is a cloud-based security technology that allows more flexibility across multiple devices as Visa Cloud Tokens protect and remove sensitive payment information by converting data and storing it securely. They also enable multiple device pairing in and beyond the car, which are then directly integrated with the consumer’s bank credentials. The partners say this significantly improves the overall payment experience as consumers no longer need to enter long card numbers to complete a purchase or switch between devices to authenticate payments. The solution will be used to initiate a two-factor authentication.
(Picture – Daimler/Visa)